Creators
Find out why some posts take off and others stall, and turn that into a repeatable format.
Every post has
a weak spot.
We mark it.
Send us a post, your stories or your whole brand. You get back a scored, line-by-line review from marketing specialists, with the exact fixes to make before you publish again.
0of 100
Hook9
Visual8
Copy9
Call to action5
Audience fit12
Brand10
Platform fit9
lume.skinSponsored
1
lume.skin So excited to share something we’ve been working on for months!! ✨2 Our new serum is finally here and we can’t wait for you to try it. Link in bio.3
1
The product is too small to stop a scroll
It fills about 8% of the frame, low in the shot.
FixCentre the bottle and make it a third of the frame height.2
The first line says nothing yet
Only about 125 characters show before “more”.
Fix“Brighter skin in 14 days, without the sting.”3
The call to action asks too little
“Link in bio” gives no reason to tap.
Fix“See the before and after: link in bio.”0of 100
Hook6
Visual12
Copy6
Call to action5
Audience fit10
Brand10
Platform fit9
0:00 / 0:21
1
2
@ember.roastersmorning ritual ☕️ #coffee #fyp #coffeetok #latteart #morning3
1
Two seconds of slow pan before anything happens
Most viewers decide in the first second.
FixOpen on the pour hitting the cup, then show the bag.2
No text on screen
Most people watch with the sound off.
FixAdd one line: “The 90-second pour-over we serve every morning.”3
The caption is only hashtags
It gives no reason to watch to the end or follow.
Fix“Save this for your next slow Sunday. Beans: link in bio.”0of 100
Hook8
Visual10
Copy10
Call to action7
Audience fit13
Brand9
Platform fit9
Maya OkaforFounder, Northwind Studio · 2h
I’m thrilled and humbled to announce that after a long journey,1 Northwind Studio has officially opened its doors to new clients.
It has been an incredible year of learning, growth and amazing conversations with so many wonderful people who supported us along the way, and I couldn’t have done it without… …see more
👍 8412 comments3 reposts
1
The first line is about the founder, not the reader
LinkedIn shows two to three lines before “see more”.
Fix“We help small brands look like big ones. As of today, we’re open.”2
An abstract image that says nothing
It doesn’t show the work or the person.
FixUse one before-and-after from a real project.3
Eight hashtags and no ask
Hashtags don’t replace a next step.
FixKeep three hashtags. End with: “Know a founder who needs this? Tag them.”We review Instagram posts, reels, TikTok, stories, LinkedIn, carousels, captions, websites and brand voice.
Seven things decide whether a post works.
Every review scores the same seven criteria. The weights add up to 100, so you can compare one post with the next and see what improved.
Hook20
Does the first second or the first line stop the scroll? It carries the most weight because nothing else matters if people scroll past.
Visual15
Composition, focal point, legibility on a small screen.
Copy15
Caption, on-screen text and voice. Clear and specific.
Call to action15
One clear next step, with a reason, where people see it.
Audience fit15
Made for the people you want to reach.
Brand10
Recognisably yours: tone, colour, consistency.
Platform fit10
Format and length the platform rewards.
Your score/100
Plus the three fixes that will move your score the most, in priority order.
Built for people who post with a goal.
You don’t need an agency retainer to get an expert opinion. You need someone who looks hard at your content and tells you what to change.
New businesses
Get your first channels right before you spend on ads. Check that your brand reads the same everywhere.
Marketers who are learning
See your own work reviewed line by line. It’s the fastest way to learn what good looks like.
Reviews
Three ways in.
One fixed price each.
Pay once. No subscription. Your report arrives by email as a PDF.
Post Review
1 post or reel
£45
Usually delivered within 48 hours
- Score out of 100 across seven criteria
- Marked-up notes on visual, hook, caption and CTA
- The three fixes that matter most
- A rewritten caption you can use
Content Audit
3 posts + your stories
£129
Usually delivered within 72 hours
- A full Post Review for each of the three posts
- Story review: pacing, stickers, where viewers drop off
- Patterns across your content, good and bad
- A 14-day posting plan built on what works
Brand Audit
Website + your social channels
£425
Usually delivered within 7 days
- Website review: message, structure, conversion
- Up to three social channels reviewed
- Benchmark against three competitors
- A 90-day action plan, in priority order
Pay by card or by bank on a secure payment page. We never see your card details or your bank login.Not sure? Find your review →Compare all three →
Need more than a report?
Talk it through with a senior marketing specialist, or hand us a whole project.
Hourly consultation
Senior Marketing Consultation
£150 per hour
A one-to-one video call on your strategy, launch, content or ads. Book one hour or more; we agree the time by email after payment.
Book a consultation →Project work
Custom project
Custom quote
For larger pieces of work, such as a full marketing strategy, a launch plan or ongoing content support. Tell us what you need and we send you a written quote.
Request a quote →From order to report in three steps.
No calls to book and no forms to chase. Tell us what to look at, then get on with your day.
Step 1
Choose your review
Pick the review that fits and pay securely by card or by bank.
Step 2
Send your links
Paste links to your posts or upload files, and add a line on who you’re trying to reach.
Step 3
Get your report
Your PDF report arrives by email within the stated time, ready to download.
Sample report
See exactly what you’ll receive.
- Your score and the three fixes that matter mostPage 2
- Each post, marked upPages 4–6
- Your stories, frame by framePage 7
- Patterns and a 14-day posting planPages 8–9
PDF · 10 pages · 0.6 MB
Teardowns
Teardowns you can use today.
Short, marked-up breakdowns of what makes a post work, using fictional examples built on patterns we see in real reviews.
How and when do I receive my report?
As a PDF sent to your email address with a secure download link. Post Review usually arrives within 48 hours, Content Audit within 72 hours and Brand Audit within 7 days of receiving your payment and links.
What do I need to send you?
Links to the posts or profiles you want reviewed, or the files themselves, plus a short note on your goal and audience. Public links are enough. We never ask for your passwords.
Can I cancel or get a refund?
You can cancel for a full refund until we start work, about one hour after your payment. After that we don’t accept cancellations, and we don’t offer refunds; if we make a mistake, we fix it free of charge. See our Refund Policy and Cancellation Policy.
Which payment methods do you accept?
Visa and Mastercard cards, or Pay by bank (open banking), where you approve the payment in your own banking app. Both run on our payment provider’s secure payment page, and card payments use 3-D Secure. We never see your card details or your bank login. You can pay in GBP, EUR or USD.
Who reviews my content?
Marketing specialists with hands-on experience in social media, brand and performance marketing. Every report is prepared carefully and goes through our review and approval process before it’s sent, so you get advice you can actually use.
How do I contact support?
Use the contact form or email info@markupworks.com.
Ready when you are